Writer ALEJANDRO M. ALCALÁ
Balmain for H&M. Breaking the classic saying “what happens in Vegas, stays in Vegas”, Olivier Rousteing has appeared on the red carpet of the Billboards Awards alongside his muses Kendall Jenner and Jourdan Dunn to announce that he is joining the Swedish giant H&M to continue the long list of collaborations with the most important houses that each year with a capsule collection has the mission to democratize luxury.
Rousteing also collapsed social networks with the announcement by making it public at the same time on Balmain’s and his personal profiles with the hastag #HMBALMAINNATION along with a video presentation.
The collection will be available on November 5 in selected stores and will feature a line of clothing and accessories for both women and men.
