Tens of celebrities like Helena Christensen, Meg Ryan, Naomi Watts or Luke Evans join forces for the solidarity campaign #RaiseYourHand organized by Bulgari and Save the Children
Partnerships between luxury brands and charitable causes are on the agenda. Philanthropy has a leading role in the so important corporate social responsibility of these companies.
For instance, Gucci has been collaborating with Unicef for over 10 years, earmarking more than 20 million dollars aiming to improve the conditions of Sub-Sahara Africa children. The designer Stella McCartney is famous for cooperating with some NGOs, especially those defending animals (like WWF or Animals Asia), but also those related to children and women.
This year Louis Vuitton has launched the #MAKEAPROMISE campaign for Unicef and has designed a necklace and a bracelet to help children with urgent needs in South Africa. Not to mention Marc Jacobs, who has been involved with more than 60 charities in different charity projects.
Gucci has been collaborating with Unicef for over 10 years
Louis Vuitton has launched the #MAKEAPROMISE campaign to help children with urgent needs
Among the brands of the fine jewellery industry, Bulgari decided in 2009 to take a great step for the children in need and since then colaborates with the non-governmental organization Save the Children. They attain the objective of raising $50 million for the NGO by selling the jewels designed by Bulgary especially for this occasion: a ring and a necklace inspired by its Bzero.1 collection.
Seven years after the beginning of such collaboration for charitable purposes, Bulgari has launched a new piece for the Save the children collection: a silver and black-pottery bracelet with the logo of the organization printed on it. The bracelet is already in the Bulgari stores of the world and USA and Japan websites, and its price is 480€. For the purchase of each bracelet, 75€ will be directly donated to the non-governmental organization.
To boost sales of the new Save the Children jewel, the well-known photographer, Fabrizio Ferri, has been the person in charge of the campaign #RaiseYourHand, in which a total of 26 celebrities of the cinema and fashion industry have participated.
Eugenia Silva, Chloe Nørgaard, Helena Christensen, Johanned Huebl, Olivia Palermo, Josephine Skriver, Nolan Gerard Funk, Tommy Dunn, Meg Ryan, Naomi Watts or Juliette Binoche are some of the celebrities that have posed with their hand raised in the photographies and video of Ferri.
Also Toni Garrn, Luke Evans, Soo Joo Park, Tali Lennox, Nastia Liukin, Jamie Bochert, Dorian Grinspan, Jon Kortajarena, Matthew Bell, Carina Lau, Princess Charlene of Monaco, Lilly of Sayn Wittgenstein Berleburg, Kris Wu, Shu Qi, Chiara Ferragni and Lily Aldridge have joint the cause.
Fabrizio Ferri, the photographer, explains the campaign’s #RaiseYourHand slogan, “We raise our hand to signal our presence, our interest, our attention, our participation. To signal that we do not hide, that we have no fear, that we believe we have an answer. Raising our hand while wearing the ring or the bracelet symbolizes our support for Bulgari’s effort to raise funds for Save the Children”.
Meanwhile, Claudio Tesauro, CEO of Save the Children in Italy, highlighted that “many celebrities have raised their hands to signify that many lives can be changed — those of the children living in the most deprived areas of the world, those of many young people who could find their life path if given the opportunity to cultivate their talents”.
Thanks to the sales of this jewellery collection, it was possible to help 1 million people in 33 countries of the five continents, in areas where natural disasters, wars, conflicts, discrimination, disability and poverty obstruct the right to education and the possibility to have a better future.
Fabrizio Ferri assures that he has personally “witnessed the positive impact the campaign has had on the lives of thousands of children around the world, thanks to the money raised so far. That’s why I donate my work. This is how I raise my hand.”