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Forte_forte forms an alliance with Acqua di Parma to create the collaboration “forte_forte loves Acqua di Parma”

An Italian love story: forte_forte and Acqua di Parma join forces for the first time. “Forte_forte loves Acqua di Parma” is the result of a meeting between the fashion house and the Italian Maison; an alliance between the timelessness and emotion of the clothing brand and the most refined Italian style of the perfume brand. A shared passion for craftsmanship and Made in Italy culture, for the atmosphere of Italian landscapes, for pure and spontaneous beauty and the symbol of renewal.

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Perfume and candle by forte_forte loves Acqua di Parma

More than a capsule collection, “forte_forte loves Acqua di Parma” evokes the magic of spring and its rebirth, where the scents and colors of this bewitching aeolian island intermingle. A kaleidoscope of emotions and the image of a rediscovered freedom, moving through the wings of a butterfly and a dragonfly. At the heart of the forte_forte collections, the authenticity of the many precious and handcrafted details underlines the natural beauty of the material, the color and the purity of the shapes, are a real invitation to the body to move in total freedom. The desire to create a unique wardrobe, where the Italian know-how is found in the quality of each piece.

As Acqua di Parma states, “an infinite number of invisible threads link us to forte_forte, weaving a precious bond. An idea of intimate, authentic and timeless style, together with a passion for Italian craftsmanship and the search for beauty as a source of emotions. Understanding each other was something natural and that came immediately. “Forte_forte loves Acqua di Parma” is the fruit of a common attempt to convey the joy of a return to life and freedom in contact with the vibrant nature of the Italian Mediterranean. Emotions contained in Mirto di Panarea, the fragrance that forte_forte has been able to interpret with its delicate poetic aesthetic”.

From left to right: sarong, kaftan and tote bag by forte_forte loves Acqua di Parma.

Perfume, an Italian dream

The sensitive and magical design created by forte_forte for the House is about butterflies and dragonflies that open their colorful wings and fly away in a spirit of freedom and rebirth.The yellow tones of Parma alternate with the violets of myrtle berries, the symbol of an island suspended in time, on a turquoise green background with pearly reflections. The fragrance Mirto di Panareais the heart of the collection. The refined and elegant aesthetic of forte_forte dialogues with the regenerative notes of the fragrance. The aromatic warmth of myrtle mingles with basil, with sparkling notes of lemon and Calabrian bergamot. In the heart, accents of sea breeze combine with rose and jasmine. The final touch is full of intensity, with juniper and mastic mingling with amber and cedarwood.

Candle and perfume by forte_forte loves Acqua di Parma

The glittering and contemporary packaging wraps the cylindrical box and the glass bottle, whose green color recalls the delicacy of ceramics. Made of iridescent paper, the wrapping surprises and invites you to dream, in an intimate and touching relationship with the one who chooses it. The outer cylinder is adorned with a small crocheted decoration and its shape recalls the warmth and brightness of the sun. Around the bottle cap, a magical scoubidou in shades of cobalt blue and fluorescent yellow, with a small gold medal, can be transformed into a bracelet, an anklet or even a colorful and bright keychain.

The collection also offers the Discovery Set with the three fragrances Mirto di Panarea, Arancia di Capri and Fico di Amalfi. The set, featuring the forte_forte design, invites you to discover the authentic scents of the Italian Mediterranean. Also created garments to match the fragrance’s aesthetic, in shades of blue and featuring floral motifs, butterflies and dragonflies.

Images provided by the brand.