A refreshing, renewing and revitalizing shadow hangs over the fashion, beauty and decoration to dye 2017 with lime green. The Pantone Institute has revealed the next year color and is no other than the Greenery, a wild burst which literally translates to “greenness” and that comes with the peace that yearns amid a tumultuous social and political environment.
“To meet our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection that we seek with nature, with each other and a larger purpose,” explains Leatrice Eiseman, Executive Director of the Pantone Color Institute. “The more people immerse in modern life, the greater their innate desire to immerse themselves in the physical beauty and the inherent unity of the natural world is”.
This change is reflected in the proliferation of all things that express Greenery in daily life through urban planning, architecture, lifestyle and design options worldwide. A constant in the periphery, green is now brought to the forefront-is an omnipresent touch worldwide. Balenciaga, Michael Kors, Gucci, Emilio Pucci, Lacoste, Etro, Max Mara, Mary Katrantzou, Emanuel Ungaro, Tory Burch, Balmain, Vetements, … are just some of the designers who bet on this tonality.
A versatile color that can be matched with several different palettes, transcending seasonality in easy combinations with neutral, pastels, metallic, bright and deep tones. A green tonality that beyond dyeing garments and materializes jewels, sunglasses, shoes and handbags; overflowing with energy and vitality the major Fashion Weeks. A shadow affirming life.
Symbol of new beginnings, fresh Greenery evokes the first days of spring when the green of nature revives, is restored and renewed. Illustrative of blooming foliage and outdoor exuberance, the attributes of fortification of this lime green invite consumers to breathe deeply, to oxygenate and re-energize. Therefore, this color also leaves its mark on the beauty proposals; as well as in decorative ones that bet on chromotherapy.
Colors express by themselves, but also influence mood. Join a vital 2017 dyed of Greenery!
Traductor: Raquel Sánchez