Masters. That is the name of Jeff Koon’s new collection for Louis Vuitton. A series showing the most representative works of five of the greatest masters of painting.
“The Tiger Hunt” by Rubens, “The Gimblette” by Fragonard, “Wheat Field with Cypresses” by Van Gogh, “Mars, Venus and Cupid” by Titian and “La Gioconda” by Da Vinci. These are the selected paintings to become the print of some Louis Vuitton’s iconic pieces.
The idea of the collection is configured as a continuation of the “Gazing Ball” series, in which Koons reproduces the key works of the classical masters adding a blue ball.
If anything remains clear after the American artist’s 40-year career is his irreverence. A mix between tradition and postmodernity that, in this case, gets art closer to the public in a different way and strengthens the alliance of Louis Vuitton with the type of art that has now been brewing for several years. The designer Stephen Sprouse, the artist Takashi Murakami, Richard Price or Cindy Sherman are some of the names with which the firm has worked.
The collection, which will be available for sale on April 28th, seems destined to become one of the most emblematic collections. The presentation was held in style at the Louvre in Paris and brought together many familiar faces. Patrick Demarchelier photographed the guests.
Composed of various accessories and handbags, some of them iconic pieces as “Speedy”, “Keepall” and “Nerverfull”, Masters combines creativity and quality in the models. Fabrics become canvases, with the utmost care to faithfully reproduce the paintings on bags, which are decorated with the name of the author of each work in large letters and with the rabbit, which has become Jeff Koons’s badge.
For this unusual collaboration, the firm has allowed the New Yorker artist to reconfigure the Monogram with the LV initials to represent their own. Both will be present in all the pieces of the collection. Meanwhile, inside the bags you can read a biography of the painter represented with a portrait.
Louis Vuitton gives Jeff Koons a creative license for this collaboration. A new way to enjoy art differently and to add value to the world of fashion.
Translated by: Raquel Sanchez