Pantone has spoken: “Viva Magenta” is the color of 2023. Every December, the color oracle par excellence presents the color that will mark the coming year
Brave, empowering, fearless and powerful. This is how Pantone describes Pantone Color of the Year 2023. “Viva Magenta 18-1750” is a descendant of the red family rooted in natural shades. It is the perfect combination of red, pink and purple that expresses a sign of strength. The organic origins of Viva Magenta come from the cochineal beetle, an insect that produces a natural carmine dye.
Cochineal beetle, inspiration for Pantone color 2023 Viva Magenta
After the color Very Peri, inspired by the digitized world, which reigned 2022, comes a hue that shuns technology to emanage nature and reality. Coming from the authentic, Viva Magenta reconnects us with the original matter. “It’s a lively red that revels in pure joy, encouraging experimentation and unfettered self-expression. It’s an electrifying, boundless hue that manifests as a standout statement,” describes Leatrice Eiseman Pantone’s executive director.
Viva Magenta en Fashion Week. Loewe Ready-to-Wear Fall 2022 // Gucci Ready-to-Wear Spring 2023 // Alberta Ferretti Ready-to-Wear Spring 2023
Viva Magenta was chosen by an organization of specialists from various professions; they looked at trends in fashion, film, television, design and world events to select a color that responds to today’s society. We have already seen it present on runways and soon it will flood the stores and street style outfits.
How to match Pantone 2023 color?
Being such a powerful and daring color, combining Viva Magenta can be complicated. A safe bet is to mix it with neutral colors like white or black, making the Pantone tone the protagonist. We have seen it in the street style as an oversize leatherette suit combined with a white turtleneck, as well as on the catwalk with a long skirt and a tank top.
Looks with Viva Magenta and neutral tones. Street Style Milan Fashion Week // Giambattista Valli Ready-to-Wear Spring 2023
Of course, if you like to take risks, you can make a total look in colors of the same chromatic range such as pink or lilac, as fashion influencer Leonie Hanne has done.
Fashion influencer Leonie Hanne in a total suit look in Viva Magenta color combined with a pink turtleneck. Getty Images
It also combines very well with complementary shades such as blue. We have seen it in Craig Green with this quilted set where only Viva Magenta and a bluish color in light blue tone are used and in Alberta Ferreti with the combination of the Pantone color with blue and purple.
Looks with Viva Magenta and complementary colours. Craig Green Menswear Fall 2022 // Alberta Ferretti Ready-to-Wear Fall 2022
Decoration
Not only will we see Viva Magenta at Fashion Weeks, but it will also be present in home decor. It is a vibrant and powerful color, ideal to add in your living room as a form of sofa or chair to bring a touch of vitality to the room..
BRABBU decoration in color Viva Magenta
BRABBU livery in Viva Magenta
It can also be included in other rooms of the house, such as in the bedroom, with cushions and blankets, even on the walls of the room..
Makeup
Incorporate Viva Magenta into your makeup looks for lips, eyes and face. We bring you some of our favorite makeup products with the Pantone color of the year 2023.
Glow Play Blush en el tono Rosy Does It by Mac – Velvet Matte Lipstick 404 by Gucci – Rouge Dior Forever Lipstick III – Bionic Liquid Blush by Milk – Nº1 Lip and Cheek Balm by Chanel
Viva Magenta: appreciation of nature
As we balance our digital and physical lives, Pantone 2023 color has been inspired by the natural world that is always surrounding us. In the process of selecting the shade Viva Magenta, Pantone observed a greater appreciation and awareness of nature represented by different trends in our lifestyles. We decorate our homes with plants, flowers and uncovered spaces. We find new pleasure in travel, sports and outdoor activities. All these trends speak of the cordiality of natural forces. And this is precisely what we wanted to convey with Viva Magenta..
Images provided by the brands mentioned above.
