Exclusivity, ephemeral, secrecy and roaming. Pop-up restaurants continue to be, nowadays, a rising trend in the gastronomy world. Inspired by the same name that is used to denominate the pop-up windows emerging in internet, these temporary restaurants offer their clients a one time experience allowing them to enjoy the boldest culinary proposals.
At his origins the concept was an underground essence, but a growing number of internationally famous chefs are adding up to this phenomenon that started in cities like London or New York, where the need to save some money in fix costs generated a new way of enjoying a special dinner. Pop-up restaurants offer original menus in unheard-off environments: from particular houses, basements or terraces to abandoned train stations, secret gardens or cosmopolitan studios. One of its main characteristics is, precisely, the anonymity of the participants, which makes the diner an interesting social experience. Furthermore the fact that the location and the menu are kept in secrecy until last minute ads a touch of mystery to this surprising evenings.
There is a growing number of pop-up restaurants that are transforming this alternative and initial clandestine essence into a statement in order to please the most demanding and bold palates. Magazine Horse presents you the proposals that succeeded to adapt this concept to the world of luxury and we offer you a brief selection of the most exclusive ones.
1. Gastronomic tour of Roca brothers
The format chosen by Roca brothers consists in a tour to different countries working on the new version of the pop-up restaurants concept. For the third year in a row, during summer 2016, Roca brothers are closing Celler de Can Roca and along with the whole restaurant team they are going to head to different countries to show their personal cooking style and their gastronomical philosophy. This year thet are going to start in London (31 July – 7 August) afterwards there are passing by Hong Kong (8-13 August), Phoenix (14-19 August), San Francisco (20-27 August) and Santiago de Chile (28 August-4 september).
“This is an enriching experience for all of us. The first year was quite complicated but now it is so much easier, we don’t have to explain it anymore, everyone understands” said Joan Roca. “It will be a period of five intense weeks but we wouldn’t change them for anything. They imply as well a very special moment of connivance with all the team, we end up growing stronger, more cohesive”.
During their tour, Roca brothers select two hostelry students of each city they go. The objective is to promote local talent and to let young chefs the chance to live their dreams and be recognized and valued for their work. They offer 4 months scholarships that take place in the Roca restaurant in Girona.
Outside of Spain, the Gingerline was pioneer in organizing diners in outraged environments, such as hidden spots all along East London since August 2010. It offers its guests a gastronomic experience of immersion. In its gatherings, people can, not just benefit from food, but also from the artistic component that flavors each one of these dinners with performances or emerging artistic collaborations, being even possible to purchase some of their works. “Our wish has always been to create exceptional gastronomical experiences, unpredictable and delicious for those who have an unexpected taste” assure their founders.
If you would fancy to enjoy the experience Gingerline offers in every one of its diners, you could make a reservation here. The next one is scheduled on the 18th of August 2016, even though its location still remains a mystery.
The Table By is another pop-up restaurant, noticeable for offering a unique space to famous chefs during a limited period of time. Each one of them brings his essence and their savoir faire into the Urso Hotel&Spa in Madrid.
Diego Fernández, Begoña Rodrigo y Xanty Elias are some of the chefs from the last edition
In their last edition Diego Fernández, Andreu Genestra, Javier Olleros, Begoña Rodrigo, Oriol Ivern y Xanty Elías were part of the project, with theirs respective restaurants: Regueiro, Andreu Genestra, Culler de Pau, La Salita, Hisop y Acánthum.
For the next edition it has been foreseen to reinforce the presence of the young talents who are willing to show their work in Madrid.
4. Dinner in the Sky
If we have to choose the one who has taken advantage of the essence of exclusivity and the unheard placement of the pop-up restaurants in order to adapt it to the world of luxury, we would choose without any doubt Dinner in the Sky. It consists in a table suspended in the air that has traveled through the most magical places in the world: Copacabana and Cape Town beaches, the Big Ben in London, the Duomo in Milan and Dubai’s Marina.
Their cooks are celebrities awarded with one or even several Michelin stars.
Guillame Gómez, from France, or Dani García, from Spain, are two of the famous chefs who took part in Dinner in the Sky
Where: In Spain you will find it in La Rambla Mestre Jaume Torrents, 104, 08430 La Roca del Vallès, Barcelona, 902 02 35 44
To be able to enjoy this magical evening make your reservations here.
In Magazine Horse we are fascinated by innovation and good food. Furthermore, the exclusivity felt when you realize that this experience will only be available for a limited amount of time, makes pop-up restaurants an ideal option to enjoy unforgettable evenings.