Since 1940, when Bvlgari launched its first wristwatch snake, the reptiles image is featured in their collections.

The legendary snake Bvlgari is the star of the exhibition SerpentiForm which takes place between March 10th and April 10th 2016 in Rome.

Fotos6One of the areas of the exhibition

This figure is identified by its hypnotic gaze and sensuality, is the animal soul. The symbol of the serpent, the embodiment of birth, eternal life, beauty and wisdom of the Greco-Roman times to mythology, Cleopatra and the Queen Victoria. This gem has belonged to celebrities like Marisa Berenson, Diana Vreeland and Elizabeth Taylor, which during the filming of Cleopatra, in 1962, he never left his bracelet Serpenti to get better in the skin of the charactere.


Gowns used by Elizabeth Taylor in the movie ‘Cleopatra’ (1963)


1-Liz-Taylor-cleopatra_oggetto_editoriale_720x600Elizabeth Taylor as CleopatramarisaBenedetta Barzini for Vogue Italia 1968. Serpenti necklace

1194_MarisaBerenson_1969Marisa Berenson wearing Bvlgari jewelry

The exhibition traces a path that goes from the ancient jewelry, ceded Pompeii and the Archaeological Museum of Naples, to contemporary artists like Keith Haring, Niki de Saint Phalle, Alexander Calder, Mat Collishaw, Paul Klee or Joana Vasconcelos. images of famous photographers like Helmut Newton and Robert Mapplethorpe are also on display.

fotosKeith Haringfotos2 Estefania by Joana Vasconcelosher body her nationHer Body, Her Nation by Farhad AhrarniaAmiano il Serpente rug by Fornasetti Amiano il Serpente rug by FornasettiJoana Vasconcelos, Passage du Désir/BETC EURO RSCG, Paris, 2005Pantelmina by Joana Vasconcelos



Some of the pieces presented in the exhibition

In the same exhibition two new pieces that have been designed for the occasion arises. The new Bulgari Serpenti is pavé diamonds, pink gold and real wood stick snake. This creation mix textures and beautiful forms that make it an elaborate and striking piece of unparalleled beauty. The pavé diamond alternates with wooden scales in a performance of great realism that elevates the natural beauty of the gem, exotic wood and snake.

creacionesThe exceptional emerald eyes is the focus Serpenti necklace in platinum. The head hangs in the center of the collar and surrounds the diamonds and emeralds neck.creaciones2

The Serpenti collection is distinguished by flexibility, the juxtaposition of materials and eternal fascination of color in his hypnotic gaze.