On the occasion of the 30th anniversary of the iconic Skin Caviar collection, La Prairie surprises us with an exhibition of contemporary art interpreting the caviar in all its facets: “The Art of Caviar” is already here. We tell you all the details!
Since the creation of this prestigious luxury skin firm, Prairie has based its core value on an exclusive cellular complex using precisely as valuable ingredients as gold or caviar, ascending the science of beauty to the category of art.
And it is in the world of art where Prairie has found its maximum expression, specifically with the celebration of the 30th anniversary of its collection Skin Caviar at the Triple V gallery in Paris, an event where Paris’s VIP people attended, the main digital influencers and artists who worked on the exhibition.
Among them, the architect and designer Paul Coudamy was in charge of starting “The Art of Caviar” through his work “Living Cells” representing the latest innovation of the firm under the concept of the volume in “Skin Caviar Absolute Filler”. The work was exhibited in the VIP Hall of the main contemporary art fair Art Basel. Coudamy also added a second work, entitled “Solid Frequent”, a sonic system of electronic sensors and inspired by caviar, the basis of the Prairie collection.
Without a doubt, it will attract a lot of attention and will be a great reference for the brand. As the marketing director Greg Prodromides says:
“We are very excited about this luxury collaboration that we feel represents perfectly the intrinsic link of La Prairie with the world of art.” And not only that.
“By using the precious caviar in its formulations, La Prairie continues to break the luxury skin care codes, just as these talented artists go beyond the limits of imagination.”
On the other hand, artists like the Bonjour Lab team, specializing in generative design, surprised with their digital work “Moving Pixel”, representing, with the union of golden pearls, the immutable effect of time and the serious consequence of the caviar miracle.
Another experience of the event was an audiovisual installation with laser by TremensS in a black room where a laser imitates the advanced process of steam distillation of La Prairie to capture the Caviar Water used for the first time in ” Essence in Lotion de la Prairie “
The exhibition will close with the contribution of a series of photographs of the Cinq Fruits studio that represent the iconic ” Skin Caviar Luxe Cream “, ” Luxe Cream Sheer ” where the artistic sensitivity of the brand is visualized.
The Paris exhibition has only been the beginning. La Prairie will continue to surprise with “The Art of Caviar” in New York (September 7th), Hong Kong (September 29th and October 1st) and Shanghai (October 10th-12th).
Without a doubt, the Art of Prairie will give plenty to talk about in the art world from now on.
Images courtesy of La Prairie.