THE INNOVATION AND DESIGN OF APPLE PLUS THE PRESTIGE AND TRADITION OF HERMÈS, UNVEILS THE NEW APPLE WATCH HERMÈS

Written by: Nina Claret Apple and Hermès have come together to launch a new collection: the Apple Watch Hermès in a stainless steel case and with the Hermès iconic leather bands. The collection: DOUBLE TOUR Consist of an extra-long band that wraps twice around the wrist. Available in a 38 mm stainless steel case and Hermès leather comes in four colors: Fauve, Etain, Capucine, and Bleu Jean. SIMPLE TOUR The classic Hermès design. The buckle elicits the straps like a horse´s girth. It´s available in a 38 or 42 mm stainless steel case with leather bands of Hermès in Fauve and Noir. The 38 mm model with leather bands is also available in color Capucine. CUFF The inspired equestrian leather cuff by Hermès has been made to allow the heart rate sensor to stay in contact with the wrist. Available in a 42 mm stainless steel case with an Hermès leather band in Fauve. «Apple and Hermès design different products, but it’s a result of a compromise devoted to design and quality», confirmed Jonathan Ive, design director of Apple. «Both companies strive for excellent execution and unite by creating nothing but the best. The Apple Watch Hermès is the best way to express this compromise.» «With Hermès, we’ve had the opportunity to always offer our clients elegant, creative, and functional products for an everyday basis», reassured Pierre-Alexis Dumas, executive vice president and art director of Hermès. «The collaboration with Apple is the most modern contemporary of today. The ideas and beliefs unite us and I think we’ve created an alliance due to striving for excellence. Like a horse and his carriage: a perfect team.» In all models of the collection, the stainless steel cases are engravad with the Hermès name and as well allows personalization with three typefaces: Clipper, Cape Cod and Espace by Hermès. The prices range from 1,100 and 1,500 dollars. It will be available from the 5^th of October in selected Apple Stores, particular Hermès stores, and specialized stores in Australia, Canada, China, France, Germany, Hong Kong, Italy, Korea, Russia, Singapore, Sweden, United Kingdom, and U.S. For more information on the Apple Watch Hermès visit www.apple.com/apple-watch-hermes o www.hermes.com/applewatchhermes