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Christian Dior has launched a limited edition capsule with designer Thebe Magugu to support the Charlize Theron Africa Outreach Project foundation.

On 28 October, the Maison Dior launched its new limited-edition capsule created by the young South African talent Thebe Magugu. The collection was launched thanks to the Charlize Theron Africa Outreach Project – developed by the brand’s ambassador Charlize Theron – and Dior artistic director Maria Grazia Chiuri. The luxury brand is modernising and looking for new initiatives, which it has achieved with the exclusive Thebe Magugu capsule.


Dior x Thebe Magugu x CTAOP: a surprising collaboration

The 28-year-old designer launched his label in 2016. His collections have always taken African culture and people very much into account. Magugu highlights the figure of women and describes his pieces as a constant ode to powerful and independent matriarchs. In 2019, she won the LVMH award, one of the most prestigious in the fashion world, and leapt to a more international level.


Thebe Magugu launches this collection claiming South African values and the figure of women

Maria Grazia Chiuri noticed him for his artistic creations, but also for the fact that he produced all his collections in South Africa by hand and to a very high quality. Charlize Theron, Dior’s ambassador, decided to support the project through her foundation CTAOP, which helps young people in southern Africa both financially and artistically. All proceeds from the collection will go to the foundation, which has been active since 2007.

Thebe Magugu’s vision for the new collection

For the new collection, Thebe Magugu has remained true to his ideas. The designer has used the figure of the woman as a protagonist, as well as his training in fashion design and photography. In this way, he has created a functional yet artistic capsule.


On the left, Thebe Magugu with the model wearing the clothes from the collection. On the right, the boots created by the designer in black and yellow with the sorority symbol.

The collection is based on six wardrobe basics, using tones such as black and white. In Africa, the cult of colour is very important, which is why we also find more striking colours such as yellow. Another important feature of the pieces is the importance of the female figure. Magugu uses the icon of the feminine sisterhood as a symbol of refuge for women.


From left to right: asymmetrical tulle skirt and boots with yellow details – Dior Book Tote bag – silk scarf in yellow – fisherman’s hat with two strings and T-shirt with embroidered sorority symbol

In the foreground, the collection represents above all African values. Thebe Magugu has designed the clothes with the typical Dior new look in mind, but with a different touch by giving a modern twist to classic designs that are already familiar to the public. The classic Dior Book Tote made in large format with Dior Oblique fabric, the Diorcamp bag or a long silk scarf in yellow. The union between Dior and Magugu can also be seen in the fisherman’s hat adorned with two strings, a distinctive characteristic of the designer.

Images courtesy of Christian Dior.