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Throughout these last years we have seen different collaborations between prestigious fashion brands and celebrities, although this year, most brands are looking to create an added value, introducing new communication formats to attract a different audience.

Meet the 4 collaborations that mark this new trend:

Carlota Casiraghi, the new ambassador for Chanel

The daughter of Princess Caroline of Monaco becomes ambassador  and spokeswoman for Chanel’s Prêt à Porter SS21 line, designed by Virginie Viard, successor to the iconic couturier Karl Lagerfeld.

She has posed in various recognisable corners of the principality of Monaco, wearing the classic tweed ensembles by Chanel updated with purely trendy styles such as the mini-skirt with side slit, the top with pronounced shoulder pad, or the on-trend fanny pack: with mini-bag. Inez van Lamsweerde and Vinoodh Matadin, world-renowned under the name Inez&Vinoodh, were responsible for photographing this campaign.


He will also take part in a series of literary meetings with Virginie Viard entitled Les Rendez-vous littéraires rue Cambon (Literary meeting in rue Cambon) which aims to create a series of literary meetings to prolong Gabrielle Chanel and Karl Lagerfeld’s unconditional love of literature, through reading, discussion and commentary on books with writers, actresses and other friends of the house.

In 2012, she herself posed for Karl Lagerfeld in the book The Little Black Jacket: Chanel’s Classic Revisited by Karl Lagerfeld and Carine Roitfeld.

Carlota has always been immersed in the world of fashion. She was linked for 2 years to the Italian fashion brand Gucci and then she was chosen as a brand ambassador for Yves Saint Laurent.

Carlota Casiraghi - Chanel - SS2021 - Magazine Horse

Carlota Casiraghi in an iridescent black tweed suit with satin collar and cuffs from the Prêt-à-porter Spring-Summer 2021 collection.

Jenifer Lopez and Michael B. Jordan star in the new ‘Coach it Forward’ campaign;

The purpose of this ‘Coach it Forward’ campaign is to focus on the power of positivity.

For the spring 2021 campaign, Stuart Vevers, creative director of Coach, wanted to send a message of collective optimism to start a new year by supporting and acknowledging  the people in our lives who have helped us to move forward, to move forward in our daily lives and to become who we are today..

The campaign features members of the Coach family such as J. Lo, Michael B Jordan, Jeremy Lin, Yang Zi i Kōki and names their friends and family: their key pillars of support and inspiration along the way.

The American brand has launched a series of still images and short films in which customers, from all communities around the world, are encouraged to leave a message of gratitude for their loved ones, building a global message of optimism. The users’ dedications will be selected and appear on the brand’s social media channels, in Coach shops and at a live Zoom event for customers, where the stars of the campaign – Jennifer Lopez, Jordan and the Coach family – will also be present.

Stuart Vevers, creative director of Coach has spoken about the launch of the campaign:

“For spring I wanted to evolve our
familiar coaching story and talk about how collective action and optimism
can change things for the better. At the beginning of a
new year and a new chapter for many, it’s
important to put ourselves out there, give support and recognise each other.”

The artist Jennifer Lopez admits that she is very grateful to be part of such a heartwarming campaign:

“Coach It Forward for me means going forward and being grateful. I am thrilled to have had this opportunity to recognize my family and my ‘chosen family’ of creatives, collaborators, thinkers, creators and friends who have had such a positive impact on my life.”

Coach-it-forward-jennifer-lopez- michael b jordan- luxury-magazinehorse

Jennifer Lopez and Michael B Jordan for ‘Coach it Forward’ campaign

The stars posed next to phone boxes with clothes and bags from the new collection. Friends and family members of the team include Jennifer Lopez’s friend, producer and collaborator Elaine Goldsmith-Thomas and Jordan’s business partners and owners of Las ‘Lap bar Vince Bryant, Bryce Sheldon and Scott Robert Williams.

Lourdes Leon is the new face of Marc Jacobs’ eccentric campaign 

Madona and Carlos León’s daughter has been working for more than a decade in the fashion industry, she has posed for luxury brands such as Jean Paul Gaultier, Juicy Couture, Stella McCartney, Desigual or Converse. Now we see how she continues to make her way as a model, becoming the new face of the complements line of American designer Marc Jacobs. This collection celebrates “eclecticism and an individualised approach to personal style”.

Lourdes Leon - Marc Jacobs - Magazine Horse

Lourdes Leon posing for Marc Jacobs’ eccentric campaign.

Some of the images of the campaign were released through social networks. The celebrity appears, with long red hair with black roots, posing with the colourful garments and accessories of the brand. The images feature floral motifs. The designer Jacobs, true to his extravagance, has adorned the model with a combination of striking garments such as knee-high rainbow socks and red peep-toe heels or with a pair of huge roses on her chest as a bra.

For the next season, Jacobs bets on tote bags in different fluorescent colours, with the phrase ‘The Tote Bag’ printed on them. Also noteworthy are the minimalist jewels with the signature daisy as the protagonist.

The firm has considered Lola to be the perfect piece for this collection:

“Lola perfectly encapsulates the youthful spirit and uncompromising sense of individuality central to this younger expression of the brand”.

Lola Leon - Marc Jacobs - Spring Collection - Magazine Horse

Madonna’s daughter, the new face of US designer Marc Jacobs’ accessories line.

This series of collaborations shows how creativity and innovation are essential elements in the fashion industry. The alliance between illustrious personalities and luxury brands is increasingly present in our daily lives, and in recent years we have seen how numerous partnerships have achieved very successful collections with incredible results.

The Louis Vuitton card game featuring actress

Léa Seydoux.

The French actress collaborates with the new Louis Vuitton ‘Game On’ Cruise 2021 campaign. The Maison‘s creative director, Nicolas Ghesquière, has opted for between-seasons clothing in this new campaign.

Louis Vuitton Colección Crucero 2021 “Game on”

The French actress for Louis Vuitton’s Cruise 2021 “Game on” Collection

The collection comprises 18 looks that combine the luxury brand’s traditional Monogram with the four suits of the French deck of cards. With these creations, the traditional Louis Vuitton canvas is reinterpreted on a white or black background that contrasts with vibrant colours such as deep blue and poppy red. In addition, we can also see how the iconic flower of the Maison is replaced by a small heart. The photographs for ‘Game On’ were taken by the Parisian artist Nicolas Krief.

Léa Seydoux’s first appearance for the prestigious Louis Vuitton brand was at the Unicef Gala on 12 January 2016. Where she accompanied Nicolas Ghesquière, dressed in a design created especially for the occasion.

“I feel incredibly proud at the idea of representing such an extraordinary symbol of French elegance, an iconic brand whose initials are known all over the world”.


Heart Handbag Cruise Collection 2021 “Game on” Bag

These were the words of the famous actress when she found out, in 2016, that she would be the brand’s ambassador. This year she has surprised us with this new campaign, where she is in charge of embodying the spirit of this new collection.


Images provided by the aforementioned brands.