Companion animals, such as dogs and cats, are not just pets, they are life companions and members of the family. Over the years, the bond between humans and animals has grown stronger. Caring for them responsibly is an act of love and of awareness.
Along these lines comes Barkibu, the Spanish veterinary insurance company that has just obtained international B Corp certification. This recognises it as a company that has transformed its way of doing business, balancing economic profits and social commitment.
Barkibu is committed to a more conscious relationship with our furry friends. Editorial credit: Barkibu.
The road to certification has been demanding, as Barkibu has spent years reviewing its processes, corporate culture and operating methods to align them with the values of the B Corp movement. Since its foundation in 2014, it has grown to operate in seven European countries, Spain, Germany, France, Italy, Portugal, Greece and Finland, and has built one of the most extensive networks in its sector. For its co-founder and marketing director, María González, this recognition comes at just the right time: ‘Growth only makes sense if we do it responsibly,’ she says.
Our goal is to create value for everyone: the animals, their families, our team, and the communities in which we operate.
The B Corp label promotes an ethical and digital model
The B Corp certification, awarded by the international organisation B Lab, is not just a simple seal of approval. To obtain it, companies must pass a comprehensive assessment that evaluates their impact in five areas: employee wellbeing, customer relations, community engagement, environmental management and ethical governance. Each area is validated through specific tests, internal policies and verifiable metrics.
The wellbeing of our companions has been the driving force behind Barkibu’s sustainable change. Editorial credit: Barkibu.
The complex and transparent process has enabled Barkibu to strengthen its structure and confirm that its digital model, fast, paperless, 100% online, and focused on animal welfare—can also be a driver of positive change. They managed to insure 10,000 pets in 18 months, reaching 50,000 in three years, and then doubling that figure in the last year. Their growth is so strong that, by the end of 2025, they expect to exceed 49 million in turnover.
This sustainable change means understanding that a company should not only be the best in the world, but also the best for the world. Profitability, ethics and commitment to a better future can always go hand in hand. We have seen this in the number of restaurants that have become aware of the issue and prefer to go back to their roots to offer local products. Ultimately, caring for the environment and those who inhabit it is the most honest way to move towards a sustainable future.
